ARIZONA TELEVISION LLC was spawned out of our first start-up - SoFloTelevision - in South Florida 2 years ago which introduced a innovative new television advertising platform on the CW to both new & established businesses
We were proud to be featured in both "INC. & "ENTREPRENEUR" magazine.
Martin Borer is the Founder & CEO of SoFloTelevision and brings his Swiss business acumen & heritage with him. Despite of the extreme challenges of the COVID-19 pandemic he has been able to expand his young media portfolio to Arizona & Nevada in 2021, with upcoming networks in Santa Barbara & Monaco.
We are proud to have partnered with an emerging Swiss VC firm - SIG - underscoring its belief in our growing importance & influence in the global media landscape.
The Scoville Investment Group is led by a "think-tank" of prominent Business Executives & Entrepreneurs.
VISION VENTURES STUDIOS is the parent company of all our media entities including motion picture productions, original programming, social media & Public Relations.
SIRIUS TELEVISION is the umbrella company for all domestic & international distribution partnering with the leading content creators worldwide.
Our programming & content will be available through our network partners such as ROKU, AMAZON, SLING, ABC etc. globally to over 150 countries.
CNBC Catalyst’s Lead Creative Strategist, Katya Ionova, discusses why TV advertising should remain a key consideration for marketers
Ironically, it is the digital powerhouses that benefit the most from the mobile ad surge that helped to drive UK’s TV advertising to record highs in 2019.
Google, Facebook and Netflix spent 60% of their own marketing budgets on TV ads in the U.S. Why such a significant investment in traditional media by new media? Because TV works. It is still the most effective brand awareness channel.
TV advertising creates, builds and grows brands. TV advertising builds brand fame and keeps brands alive in your mind for much longer than a sponsored post or a search result.
Several recent reports confirm that nothing is more effective than television, in both short and long term strategies, and warn marketers against shifting money away from traditional mediums.
Earlier this year, Rich Lehrfeld, Senior VP, Global Brand Marketing and Communications at American Express was quoted in an AdAge article sharing similar views: “TV as a traditional medium is still important. When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast.”
TiVo Research found a direct correlation between a decrease in TV ad spend and a decrease in sales and a long-term research report from Accenture Strategy showed similar results; not only does advertising on multiplatform TV have a measurable, long-term impact on driving incremental sales, but also significantly enhances the impact of digital advertising.
Whilst TV has the highest efficiency at achieving KPI’s to drive sales, profit and increase market share; it works even better when combined with digital.
According to the most groundbreaking research for the ad industry to date from the Advertising Research Foundation where 5000 global campaigns and 12 years of data were studied; more platforms equal higher ROI, and it is the combination of TV and digital that’s the most powerful of them all with 60% greater ROI.
The other key finding of the study stresses that “marketers may be starving off growth by not investing enough in advertising as they shift the mix from traditional to new platforms.”
So if you are considering shifting more spend to digital next year, add back television. Advertising is more likely to be encoded in long-term memory if your audience encounters unified creative messaging in multiple media, especially when it is the media, that has the proven ability to emotionally and rationally connect with your audience through premium, high-quality audio visual content.
Let's face it, Television is an invaluable component of your marketing strategy & would be integrated by just about any company - big or small - if feasible or fiscally manageable.
Case in point : One of the top rated shows on ABC in primetime - "Shark Tank" is the ultimate TV-showcase for new & emerging companies/products.
Did you know that more than 50% of the rejected investment opportunities received unsolicited offers after the airings? The power of television!
Content is king & so are our clients. If you are chosen to be featured on our Networks you'll be given an exclusive opportunity to be FEATURED - as in "feature length" - as opposed to a generic 15-30 sec. commercial. Your audience will include South Florida, Nevada & Arizona during prime - and peak-time on our CW & ABC affiliates.
You have a need for exposure and we are sourcing for innovative content. If pre-qualified you will receive access to our "client portal" on this website & given further proprietary information.
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